Soundcloud. No Need For Different Promotion Accounts...Just One Free App.

Soundcloud has done something that musicians really needed.

Soundcloud has allowed you to create a free virtual PR assistant for you. It allows you to start sharing tracks and even gives you the opportunity to co-compose- collaborating with friends anywhere in the world.

Using technology that is fun and simple to use, this small free app is being used by professionals everywhere. And just like the big social sites, this little music app just gets better and better the more and more people use it.

Take for example the iMS-20 that can be found here: The iMS-20. At the very bottom of the page is an example of Korg using socializing. What they have done is to integrate the iMS-20 with Soundcloud.

Taken from the Korg Website: "For example, you can post your creation on Facebook [and other social sites]; let your friends listen and invite them to make their own music. The best part is that you can access the SoundCloud server right from within iMS-20, making it easy to publish and share data."

They are so into this.

But have you noticed another cool feature? See the lines across the music track waveform:

As soon as someone presses play the waveform gets played. But when it comes across one of those vertical lines a comment appears. The more comments the better because it reduces peoples barriers to something new "hey, if all these people like it, I should". You don't even need the song to play, you can "mouse over" the comments before you play.

Also there is an info section where people can click straight to your Soundcloud page, add their comments, see others etc. You have got the usual stat page (amount of plays, downloads comments and how many people have added you to their favorites.

Should you use SoundCloud? Yes. For a start for the first 2 hours of sound it is free and most people are using it. It isn't going to cost anything and should be part of your arsenal of marketing weapons. Also you could collaborate which in itself is cool- gets your music out there, spread and more well known.

Ultimately, what have you got to lose? If it becomes a standard then you need to use it anyway, if it doesn't (many software apps, sites and all things inbetween have tried to make a music sharing standard) then at least you have got some insight into your music- remember people comment on your music. Finding out what people like about it, or do not like, is music gold.

Give it a go here: Soundcloud