Music Marketing And Millions Of Musicians

Music marketing can sometimes be a struggle. But something dawned on me just now.

We seem to be in a society of reading, looking, watching and hoping.

There are millions of books around, there are millions of websites...yet people are still looking for the same thing.

There are a great number of books on pets and pet obedience etc, so why is that? Surely the best book is the first book on the subject written by the person with the greatest experience?

I love marketing books, I think I have an addiction to them, so I trawl through SEO books, blog books etc and do you know what? They are all pretty much similar.

But I still love them. But there are so many.

What many marketers fail to realise is that Zipfs Law dictates that the first will always be the first regardless of what you do.

Google was first to create Adsense and Adwords, so who gets the biggest market share in click advertising? Thats right, Adwords and Adsense...because they were first.

With all the ice cream flavours in the world, Vanilla is the most used, because people when inundated with flavours and choice go back to the original...Vanilla. All the rest may be awesome, but they were not the first.

Youtube is first in online video hosting/ streaming etc because it was the first. People then flock to it, making it better and making it more desirable. It works because more people use it, see it and then comment about it. And the obvious question is why would you use an inferior service?

A flavour will get knocked out from being first when it changes against the will of the crowd, when it fails to do what it is supposed to do. MP3.com should have had Youtube and MySpace capability long before those sites were created, but they didn't. So when MySpace arrived on the scene MP3.com didn't really have a leg to stand on, they didn't create and they weren't first with a better design model.

Music marketing is the same.

I listen to a lot of old music from the computer era. Some of todays music is just not the same...unless it improves on the original. If it does and they advertise where I hang out, then maybe I will change. But then to satisfy me, there needs to be a range of music in that time...who ever does it gets my attention.

If you are trying to figure out how to use Zipfs Law into your music marketing plan you really need to figure out what you can be first in.

If you become another Tiesto then no-one is going to listen to you because they already have Tiesto to listen to. He has captured that market.

But you could become like Tiesto and then make changes that makes your music different you will become number one. Unless of course Tiesto makes a complete hash of his music and forgets what created him in the first place (step forward Prodigy).

For me music marketing is about filling a need based upon someones success. it can be easily done (Oasis and The Beatles being a great example).

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