Welcome to another issue of Technolite

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In todays newsletter:

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1. This concerns you.

2. Money making ideas P1

2b. Money making ideas P2

3. Some free stuff.

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1. This concerns you.

I don't know whether some of you saw my RSS feed about what happened to Radiohead. Ermm...Radio who?

Ok, here is the quick low down:

Well Radiohead are a really good UK Indi group that are commercial and well known. They knew what was happening with the music industry and piracy so they decidied to do something about it. What they did was make their full new album downloadable, at any price that the customer wanted to pay for it. So it could either be $0-100. Barking mad? Or trying to solve a problem...there is a fine line.

So what happened? About 2/3 of all downloads = no one paid for the album. They got a free new album, legally. The rest paid from $3-5 and thats it. I believe there are a few reasons behind this failure.

1. They advertised the fact that their album could be free. This then attracts everyone, qualified visitors and non. If they advertised to their newsletter of qualified, targeted listeners then they wouldn't have got such a huge percentage not paying anything.

2. Some people are scared of new things. I am always apprehensive when a new album comes out. Are the songs going to be any good? So people just pay the minimal amount.

3. $5 could actually be the going rate for MP3s and you pay more for a compact disc. Some people believe an MP3 is easier to make rather than the CD album and will only pay the smallest amount as a token for their hard work but nothing more. The music industry could just be out-of-touch and not realising the actual cost people are willing to pay for an MP3.

Was it a failure? Well if you look at it, more people will know the Radiohead sound and might buy previous tunes, also this is advertising BIG TIME. All networks carried a small piece about this news snippet.

But I think, ultimately this is a problem. It was highlighted by a keen BBC reporter that it seems like if you want to go down this route then you need alot of subscribers and alot of fans to get anything worth while from this. Unfortunately I don't think that this will be repeated, unless the record company wants to create more listeners, or re-design the whole marketing method.

So what happens then to the Internet only musicians. The ones who have minimal investment in the first place, or even have little fans and are doing it for the love of music making?

Well, sorry, but these people will not make that much money. You may sell your MP3s for $1 but it is a waste of time. Why? Because it hasn't worked in making people even slightly rich. Why pay $1 from someone who you don't know, when someone wants 10 MP3s from a commercial group for free!

So this brings me onto our second topic:

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2. Money making ideas P1.

Luckily I anticipated all this happening...hmmm right. I have interviewed many artists, read Blogs and even my own emails from people who want to know how to make money online as their music is producing very little.

The thing is, making general money online is even harder! Because again the whole point is that you need to prove what you have done. But hold on. We can twist this around a bit. What happens if we try and make money online with our music site or music blog?

Now this is even better, because we have a platform to actually launch our money making ideas from a specific, or should I dare say it...niche site.

Niche? Well if we made a site saying "here's how to make money online" we will be in competition with over 100 million other sites doing the same. Oh and by the way, they don't make money whatever you read. Only 5% of all Internet sites make any money at all. The rest don't. Its a bad statistic, but true.

But we have a music site/ blog that targets one of the most knowledge hungry surfers around...musicians. You see, now we have a site we can laser target our ideas and focus in on the most profitable ideas.

But what are these ideas? Well I should really call them blue prints, but I am glad you asked ;)

I have created a very hot ebook that gives you the ideas to implement that are profitable. I have designed 20 blue prints that are specific for music sites. I know that you may not be make money now, so what do you do about it?

Find a blue print that you like and could unfold and then apply it to your site. You will probably find more than one blue print that you could use, and thats cool. I even give you ideas on how to create money using the ebook itself (and no its nothing to do with affiliate or label rights either).

But no-one knows about this ebook yet. It is a brand new 86 page pdf of ideas and how to implement them. But do you know what the best thing is? The price. For all newsletter subscribers, the ebook is only $3.

Yep, no typo, $3, and you get the exact same information, and the exact same $150 bonuses...just for being a subscriber.

If you want to read what goodies are in the ebook and order as well, check it out this special link here. This is a subscriber only link, and the password is mm1.

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2. Money making ideas P2.

Now these ideas are not part of the blue print ebook, they are some ideas that you can sort out right now.

1.

If you are one of those people selling an MP3 for $1, don't. Instead sell 10 MP3s for a dollar. Even package up the original MP3s with articles, ebooks or samples that are super related. So no ebooks on marketing or Internet selling...something like iPod secrets or the MP3 directory (as featured on http://www.make-your-own-dance-and-techno-songs.com/free-music-stuff.html.

I would probably bundle articles on the MP3 itself. How you built it, the reasoning behind it, and your bio. These could be packaged into a PDF file (as Mac users can't use Word files). I would maybe include your own YouTube footage of you and the tune or you at a Gig. If you sell an album why don't you give out a voucher or discount for related products like your other MP3s/ Album.

We have to live with the fact that we are unknown, sure people download our music, but how do we get them to buy something? This is a major problem and the best way is to overdeliver on our stuff. Give them a package that they can't help to buy or they would be mad not to buy it.

You see many marketing types will actually make a loss on a sale but give out a package that people will be mad to miss because of the value of the customer. The customer who has bought is a customer who likes your stuff and can be sold to again. It is not because they like spending money, it is because they like you and what you have to offer. So their value has now risen from $1 to someone who will buy an album.

2.

Anyone who knows me knows that I love the old Amiga tunes. I have hunted them out and I have got a hardrive packed out with music from that classic machine, from demo to game tunes. However. I ran accross something that nearly made me buy. I saw the Amiga Classic Tunes on CD! How cool was that for me?!

However, I realised that it was the actualy ripped music from games then cranked upto CD quality. It sounded ok, but to be honest, it did nothing to enhance the songs themselves. And that got me thinking. I nearly bought but I stopped...why? It was because of the quality and I was going to buy just the same version.

So how about if there was CDs out there that remixed the tunes to the MP3 age? We would have to watch copyright as they are game tunes so how about the old demo tunes? Some of the chip-style tunes are coming back into style (Justin and 2Cent collab features a nice chip sounding main line) so they would just need a big polish and then get sold to nostalgics in a package of enhanced chip tunes.

It has been done before therefore we know that a market is out there, BackInTime is one CD. However you could just keep on producing and producing. There are tonnes of them out there. Just go to to an Amiga music site, or a chip tune site, and just check out the charts for most popular tunes, download and remix them.

You could go into the Megadrive, NES, SNES, Neo Geo, Atari ST (I am getting flash backs here!) and bang out those tunes. The great idea is that the Amiga made its music in ProTracker (a 4 channel sample tracker in .mod format) mainly. These can easily be loaded into Madtracker (or a tracker of your choice) and you can see how its made, what notes are used, what samples are used etc. So making it a better tune is much easier.

Some of the other consoles and computer music have actually got Protracker and Fasttracker (32 channel tracker, PC dos, .xm format) versions of them. I know the Final Fantasy series has got absolutely loads.

For music targeted profit making, check the BluePrints out with this special link here. This is a subscriber only link, and the password is mm1.

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3. Some free stuff.

I like independents, I think they make some really good stuff. And the two listed VST makers offer some good, if a little "out there" free VSTs. The links are direct to their VST list. Good Karma offer new age and rave style VSTs. Bserrano offers the more "normal" VSTs, a good one is Adonis.

Bserrano

GoodKarma